Corporate Entity · Gaming & Entertainment

Goodwill Gaming
Enterprise Limited

GGEL is the corporate entity behind Lucky Play — the consumer gaming brand trusted by players for fair, transparent and entertaining experiences. This site is the official corporate home of the group.

Go to Lucky Play About the group

Strictly 18+. Gambling can be addictive — please play responsibly.

Legal Name: Goodwill Gaming Enterprise Limited
Brand: Lucky Play
Company Reg. No.: 77295
Gaming Licence No.: GGEL-LP002
D-U-N-S Number: 816448458

Who we are

A corporate group built on goodwill, fairness and good entertainment.

Goodwill Gaming Enterprise Limited (GGEL) is the holding and operating entity responsible for the group's gaming and entertainment interests. The company provides the governance, compliance, technology and operational framework that allows its consumer brands — led by Lucky Play — to serve players safely and consistently.

Our name reflects how we work: responsibly, transparently and in good faith with our players, our regulators, our partners and our people.

Licensed & regulated operations All gaming activity is conducted under applicable licences and regulatory oversight.
Player-first protections Age verification, responsible-gaming tools and transparent terms across all brands.
Technology & integrity Certified platforms, audited outcomes and secure handling of player funds and data.
Community goodwill A commitment to responsible growth and positive contribution in the markets we serve.

Our Brands

The group's flagship consumer brand

GGEL owns and operates Lucky Play. All player-facing services are delivered at luckyplay.com.

Lucky Play Play. Win. Enjoy. — the official Lucky Play platform.

Flagship Brand

Lucky Play

Lucky Play is the group's player-facing gaming brand, offering a modern, mobile-friendly experience backed by GGEL's compliance and technology infrastructure.

Operated by Goodwill Gaming Enterprise Limited
Available online at luckyplay.com
18+ only · responsible-gaming tools available

Visit luckyplay.com

Products

BigPot, Scrocha & Super 5

Governance & Compliance

How GGEL holds the standard

Clear accountability across the group — from the boardroom to the player experience.

Regulatory compliance

Operating licences, reporting obligations and market rules are managed centrally so every brand stays compliant.

Player data & funds

Secure systems, controlled access and clear segregation of player funds and company assets.

Audit & integrity

Independent testing of game outcomes, plus internal audit and anti-fraud controls.

Responsible Gaming

Gaming should always be entertainment — never a problem.

GGEL and Lucky Play are committed to protecting players. We provide the tools and information people need to stay in control, and we encourage anyone who is struggling to seek support.

Strict 18+ age verification on all platforms
Deposit limits, time-outs and self-exclusion tools
Clear information on odds, rules and terms
Signposting to independent support services

Play responsibly

If gambling is affecting your life, your finances or your relationships, please stop and seek help from a qualified support service in your country.

Contact

Corporate enquiries

For player account, payment or game-related queries, please contact Lucky Play support directly through the official site.

Registered Office: Unit 16, M19 Tony Hart Boulevard Freeport, Montego Bay Saint James. Lee Gore Business Centre, 31 Upper Waterloo Rd, Unit #19
Corporate Email: info@goodwill_gaming_enterprise_limited-ggel.com
Player Support: luckyplay.com